At the ultra-luxury level, home staging is more than aesthetics—it’s a critical sales strategy. Buyers in the $20M+ market aren’t just purchasing a house; they’re investing in a lifestyle, so every design choice must highlight the home’s unique selling points and evoke effortless luxury that resonates with high-net-worth buyers. 

Scale is essential—grand entryways, soaring ceilings, and expansive floor plans require furnishings that match their proportions to create a move-in-ready experience. Customization is equally key, with each home demanding a tailored approach based on location, buyer demographic, and architectural style. A Malibu estate may call for organic modern statement pieces, while a historic Manhattan townhouse benefits from layered textures and classic accents.

Beyond decor, ultra-luxury staging defines functionality, ensuring that secondary spaces like wellness rooms, home theaters, and wine cellars are just as impactful as the primary living areas. Thoughtful staging helps buyers connect emotionally with the home, reinforcing its value.

Over the years, we’ve staged some of the most exceptional $20M+ properties across the country—each with its own distinct design narrative. Here,  eight standouts where staging played a pivotal role in elevating the listing:

A Legacy of Luxury—3030 Chain Bridge, Washington, D.C. | $23.5M

Washington, D.C., is home to some of the most historically inspired residences in the country, and 3030 Chain Bridge is no exception. Designed as a modern take on 18th-century English architecture, this 13,000-square-foot estate required a staging approach that would honor its grandeur while making it feel livable for today’s buyers. 

Vesta designer Seth McCaughey led the transformation. “The scale of a home like this demands intentional design,” says McCaughey. “Every piece needs to enhance the architecture, create balance and ultimately invite the buyer to experience the space as a home, not just a property.” To achieve this, Seth selected luxury furnishings from Vesta’s collections in rich textures, sculptural silhouettes, and a neutral palette to bridge the gap between classic and contemporary.

Among the “wow” spaces in the home is the double-height great room, where soaring ceilings and grand windows flood the space with natural light. Vesta’s staging embraces its scale while creating a cozy corner beneath the staircase with the curved Arosa sofa and Dolomites side table, accented in gold to complement the stair rail.

Listed by: The HEIDER Company

The Ultimate City Escape—802 Town Line Road, The Hamptons | $27.5M

When staging a 20,000+ square-foot estate, every detail matters. Our N.Y. Creative Director Christina Slater approached 802 Town Line Road with a focus on contrast, pairing sleek metals with organic textures for  a layered, lived-in feel.

At this expansive estate, staging was about enhancing—not competing with—the home’s features. One of the most striking elements is the double-sided Galvalume Steel Cladded fireplace, crafted by local Sagaponack artist Nathan Slate Joseph. This sculptural centerpiece seamlessly connects the living and dining rooms. To further spotlight this statement piece and add movement to the space, Christina placed the Rivoli accent chair by the fireplace—an avant-garde design with a sturdy metal frame, upholstered and molded to create a unique vignette.

Listed by: Hedgerow Exclusive Properties

The Intersection of Nature and Architecture—96 Ridge View Dr, SF | $38.6M

A true icon of engineering and design, this 13,849-square-foot architectural marvel was crafted by Stanley Saitowitz and has recently been  listed for $38.6M. This residence exemplifies the blend of modernist principles and natural surroundings, resulting in a home that is as much a piece of art as it is a sanctuary.

Our NorCal design team, led by Creative Director Taylor Sassa, took on the challenge of staging this one-of-a-kind property by embracing its modern architecture while celebrating its deep connection to the landscape. Through carefully selected furnishings and materials, we ensured that every space remained open, breathable and harmonious with the environment.

To achieve this balance, we incorporated a palette of terracotta hues, forest greens and organic textures, reinforcing the home’s natural aesthetic. In the dining room, we kept the color scheme neutral, drawing the greenery from outside in. Soft gray walls frame the landscape, while our Cadiz dining chairs add a sleek touch with their curved silhouette and soft  fabric.

Listed by Brent + Mary Gullixton

Modern Mediterranean—104 N Tigertail, LA | $23.9M

The heart of this 14,452-square-foot home is a breathtaking double-height room, wrapped in travertine and a California Olive Tree. Our L.A. Creative Director, Kiel Wuellner, showcases his talent for blending lifestyle and luxury in this stunning Mediterranean-inspired design.

One notable feature of this home is its custom-built floor-to-ceiling bookshelves—an uncommon element in modern design. We styled them with a curated selection of art, books and décor to emphasize their architectural impact and add character while maintaining a clean, sophisticated look.

The home theater offers the perfect escape for entertainment, with its plush, oversized sofas for ultimate comfort. Mood lighting adds to the space, evoking a cinematic experience while maintaining a laid-back vibe, and side tables with geometric shapes provide visual interest.

Listed by: David Parnes, Carolwood Estates

House of Arches—206 Phipps Plaza, Palm Beach | $39M

“A truly special project” is how Vesta designer Brianna Smith describes staging 206 Phipps Plaza, now listed for $39M. Once home to architect John L. Volk, this 9,427-square-foot storied masterpiece blends history with modern elegance. True to its name, Casa De Los Arcos (House of the Arches) features soaring archways throughout the home that lead to the lovely outdoor areas.

The original green latticework in the foyer sets the tone, accentuated by artfully chosen accessories and a welcoming fiddle-leaf fig. In the family room, walnut woods are paired with gold and cream accents, while pieces like the Nazare Coffee Table introduce an organic touch with its Carrara marble top. Brianna’s design selections honor the home’s rich past while seamlessly elevating it for contemporary living.

Listed by Jim Mccann, Premier Estate Properties

Indoor-Outdoor Oasis—94 Melanie Lane, Atherton, SF | $32M

Vesta designer Abbie Antowitz approached the staging of this expansive 12,840-square-foot home with a focus on highlighting its architectural details. Emphasizing rich wood tones, luxurious leathers and soft neutrals, Abbie selected sculptural furniture to complement its inherent warmth. 

Designed for entertainment, the custom pool room and bar area offer both luxury and leisure. The pool table serves as a sculptural centerpiece, easily integrating into the sleek design, while the adjacent bar, featuring Vesta’s Valentina counter stools, creates a stylish gathering space. 

One of the home’s defining features is its floor-to-ceiling glass doors, which fully retract to merge indoor and outdoor living. This entertainment space is no exception—opening onto the central courtyard, it frames the signature olive tree as a natural focal point. Vesta’s Jove outdoor armchairs and the Tooth wooden stool further amplify the outdoor living space, adding a modern organic element.

Listed by Mara McCain

Coastal Serenity—711 South Ocean Boulevard, FL | $23.1M

This 15,758-square-foot oceanfront residence is the epitome of refined coastal living. Vesta Creative Director Linda Kennedy incorporated pops of olive green to reflect the outside views, while a monochromatic palette conjures the tranquility of a white-sand beach. At the heart of the home is the living room, designed as a space to sit, relax, and stay awhile, with our best-selling Kennedy Sofa sectional customized for the space.

Wood and woven textures are seen throughout the space, including the Lian lounge chair, which boasts an ash wood frame, linen cushions and woven rope detailing. Designed to embrace its beachfront setting, the home’s floor-to-ceiling glass doors open seamlessly to welcome the ocean breeze. Every space flows easily into the next, ensuring that the natural beauty of Delray Beach remains the ultimate backdrop.

Beach House Bliss—Selfridge Drive, Malibu | $21,5M

Perched on the coveted shores of Point Dume, this 28,000-square-foot beach house by Standard Architecture is the epitome of California Contemporary design. Soaring cedar-clad ceilings, curated art walls and sunlit interiors set the backdrop for the staging. Our designer Stephanie Antebi used Vesta’s multi-functional furniture piece—our Cipres sectional—to delineate two distinct seating areas. 

One of our favorite spaces in the home is the formal dining room. A live-edge dining table cements the space, complemented by Vesta’s Maximilian dining chairs in rattan and wood. Their natural textures echo the home's outdoor connection, while statement lighting and curated artwork add layers of character. With floor-to-ceiling glass doors framing the gorgeous landscape, the space feels both expansive and intimate, offering a dining experience that celebrates nature and design.

Listed by Mica Belzberg, Coldwell Banker Realty

If you're looking to elevate your listing and make a lasting impression in the ultra-luxury market, our team is here to help. Contact us to learn more about our bespoke staging services and how we can transform your space.